The network law I
agree with most is Sarnoff’s law, which states, "the value of a broadcast
network is directly proportional to the number of viewers.” I agree with this
law the most because I see its evidence in YouTube videos. For instance, when
you upload a video and it gets 500 views, its worth is only a little and will
not get as many promotional opportunities as someone who gets over a billion
views. Essentially your broadcast’s monetary and social value is equivalent to
the number of views you receive. For instance, “Gangnam Style” received roughly
900 million views but made Psy only $870,000 (Thompson n.p.). This is still a
lot of money but really only $0.00096 cents a view. Therefore, a video with
only 500 views would only be worth $0.48 total.
In five years from now, I predict that people will
get their information from the same platforms as today. These will primarily be major
news websites, Facebook, Twitter, Instagram, and other apps. We are starting to
however see the internet of things rise. I predict that more appliances,
electronics, and such will have integrated voice-response search browsers. Our
fridges will keep track of items missing, our trashcans will be able to
maximize space efficiency, our cars will drive themselves without error, etc.
This will continue to grow alongside with artificial intelligence development.
We may even see holographic Skype to mimic the idea of teleportation, until it is
available, which may be centuries from now. Everything is headed towards
convenience and efficiency, so that is why I think the internet of things will be our next technological step. Every few years we see new video game consoles come out, new
phones debut, and every year electronics dominate the sales on Black Friday.
Technology is here to stay and I predict it will take over more of our lives, despite
the loneliness we feel from the disconnect, because of its addictive nature.
I agree that internet will continue to be a dominant aspect of our lives and be our primary source of information. It is sad how much we rely on it and what it does to social interactions, but that will only get worse in the future. I imagine super cool technological inventions will come out as you mentioned, but I feel that could be dangerous to us as humans. I guess that fact is the internet is here to stay so we better use its convenience and efficiency to our advantage.
ReplyDeleteYeah I feel some I-Robot going down in the future. It's important we monitor our advances and not become too complacent.
DeleteI like the way you described that Sarnoff law in monetary value. This law really identified a type of value that is important. I also really like how descriptive your view of the future is. I think internet of things is a very natural progression to the way we currently use internet and technologies. I feel like our main goals with our advances in technology are the give us less things to do.
ReplyDeleteYes less things to do sounds good to me :)
DeleteI would agree with your point behind Sarnoff's law in the monetary value sense, I wrote about the same law, but used it to explain a type of social value. How society looks at and holds up a show because of the number of viewers it has. The more viewers, the higher the value. It is so simple but is so evident.
ReplyDeleteThanks Garrett! On a side note, I really like the layout of your blog - the interactive tabs at the top are a nice touch. I never thought to put the idea to a social value but that is a great analysis. There is definitely a show going on because of the number of people watching that perpetuates it's value. I see what you are saying. I'm trying to think of an example. . Maybe streaming on Twitch? Or showing off your tricks at a skate park and a crowd starts to form giving it value? I might be wrong, let me know if you think of anything. :)
DeleteLike Courtney, I like how you put the number of viewers into a monetary value. I feel that it gives people a better understanding of the value of viewers. With YouTube it is important to have viewers if you want to have a successful video. I agree that Sarnoff’s law relates with YouTube, you did a good job explaining their relationship as well. I also agree with your prediction of 5 years from now. Technology is definitely a big part of all of our lives and it will continue to grow. If that fridge thing becomes true that would be awesome!
ReplyDeleteHaha, yes. I need the fridge thing. I absolutely hate grocery shopping. I always end up buying special food or dessert on a whim and then have no real meal food! :P
DeleteI also picked Sarnoff's law. As an econ major I am all about valuing things based on what value they give to the end user. If a page has more views than another, it should be considered more valuable.
ReplyDeleteTrue, the numbers do speak for themselves! It sounds like your on the way to success! Haha. We always need economics majors. I never realized how inter-connected our economy was to the world until this semester. It's a fragile system - we can see examples of this with Greece.
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ReplyDeleteI didn't agree with this one as my top law but you do a goo job supporting why using the youtube example. I also did not realize how it all gets broken down on youtube, so thanks for sharing.
ReplyDeleteNo problem! I didn't know myself but now we know what goals to have to make that mad money $$$$ haha
DeleteI thoroughly liked your comment "Our fridges will keep track of items missing, our trashcans will be able to maximize space efficiency, our cars will drive themselves without error, etc". With the ever-changing, new-and-improved way that technology is on a rise to be the best that it can be, I do not doubt anything that can't be done in the future.
ReplyDeleteI remember my mom telling me that when she was little she thought we would having flying cars by now. Haha. Boy do things change!
DeleteNice post Carol, I had to check it out after Shanshan gave you that shout out in class. I like your example with Psy, that is perfectly correlated with what Sarnoff is saying about the linear relation with the number of users on the network.
ReplyDeleteI appreciate that! Haha Shanshan surprised me; honestly I just don't like not responding to posts if I can help it. I know it bothers me when people don't reply to my texts/etc. Psy made a lot of money even though it wasn't equal to his number of views (Billions of dollars instead of what he received as thousands). I think any of us could make a video that successful considering the content of million and billion view videos is not always that intricate. Psy flaunted his money in videos before he was even sucessful; it makes me wonder if he wanted to project being rich in order to get rich? Anyway, just a thought! Thanks for the comment!
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