1. Engagement
– people coming back to your information and showing that they are
interested in being part of some product, brand, or celebrity. The film says gives
the example that engagement is a way to take something you like and apply it as
“part of your identity” and that “you are what you like.” The film also says
that “companies have spent billions trying to get kids to engage with their
products and brands…the companies that know they want to reach them know they
have to change too”
Interaction - I define this as the way people respond to your
information via digital platform. For instance in the film, “Generation Like,”
the young girl’s twitter response and reaction to a reply from an actor from "The Hunger Games’
actor is considered interaction.
Reach – The number of people that see your information whether they
want to or not. For example let's examine the fan-girl of "The Hunger Games." She gained followers by
liking something from "The Hunger Games" and then those followers of "The Hunger
Games" noticing she was getting liked back and they decided to start following her. It therefore, expanded her reach.
Target – Companies or teens target themselves or people like them.
For instance, the company in the film targets certain audiences through data
collection in order to achieve more and loyal viewers.
2. “Generation Like” explains that “Like”ing someone’s post
on Facebook is a form of social currency. The more likes we get the better we feel.
It holds value to get likes, both as a means of fame and of endorsement perks
through advertisements and promotions. I feel that “Like”ing someone’s post on
Facebook or other social media can be both good and bad. In my opinion,
“Like”ing a post creates a form of competition between others. Sometimes we
like things genuinely but sometimes we feel socially obligated to like something
whether we want to or not. A good example is “liking” everyone’s birthday posts
to you.
3. When I see people like the same things as me on their profile,
I generally have a more positive impression of them. As biased as this may
seem, I always found it hard to relate to other kids interests growing up and
therefore it matters more to me that we have multiple things in common since it
is so rare. Towards advertising, I think seeing what other people like influences
me to check out events and videos but not so much sales and discounts.
4. Influencer – A good example in the film of this
definition is the quote, “They tell the world what they think is cool.” This
means that teens tell each other what influences them and therefore influence
other teens to like the same things too by sharing and promoting product
information.
5. By embracing same-sex marriage, Oreo was able to gain
more publicity and support for their product. They recognized that they needed
to stay relevant with the changing youth. By gaining the support of the LGBT
community Oreo was able to market to both new and old customers and make strong
supporters of Oreo products. Oreo also used consumers to market its product as
well. Specifically it was said by CEO of Oreo in the film, “If kids want to
express themselves by advertising his company’s products, like Oreo cookies,
he’s happy to oblige.”
6. The process of advertisement through social media all
starts with a like. The more visits or likes you get, the more advertisements
people see, which means the more they click on them, and the more they buy the
company’s products or give you their information to sell, and therefore social
currency gets turned into real life currency. This all starts by handing over some
sort of data.
7. Marketers are using social media combined with internet
celebrities to build ‘brand’ trust. Then celebrities are collaborating over
videos to bring more trusting viewers to a new idea or product.
8. Celebrities use social media to advertise through the
power of mashing culture and commerce. They appeal to their audience through
their popularity. Thus, followers will believe them based he their online
relationship and buy or check out the promoted product.
9. Corporate sponsorship is when you get enough likes or
followers that a company recognizes your ability to sell and therefore hire you
as a corporate sponsor. As a perk, they give you free stuff as long as you
promote it on your channel to your viewers.
10. The interactions are transparent because they are
obviously using their audience to advertise. The marketers act invisibly, however,
by showing that they are being open to customers and by establishing brand
trust. Specifically the transparency is
modeled in the film when they say, “your consumer is your marketer.”
11. In "The Hunger Games", competitors must sell themselves to
get a sponsorship. This is similar to advertising products or yourself in real
life because you have to be interesting, like-able, and useful.
